Business idea

We sell our products through regional sales companies and local dealers. The sales companies in Denmark, Norway, Sweden and Finland work together with more than 250 local dealers.

HCP runs a multiple brand strategy to optimize the overall market share and satisfy the needs of the market.

The dealerships are arranged in different brand lines and focus on different segments of the market.

By combining our central organization and our own regional sales companies with private, local dealerships we combine the efficiency of a central organisation with being near the customers.